Nice to meet you, I’m Hayley. I am the AVP of Research/Product Strategy at League, where I help shape product direction, guide high stakes decisions, and bring clarity to complex and ambiguous problem spaces.
I help organizations turn insight into product strategy and business outcomes.
My work sits at the intersection of product strategy, customer insight, and business strategy. I partner closely with product, design, engineering, growth, and commercial teams to shape direction, guide investment decisions, and align organizations around what matters most.
Over the past decade, I’ve built and scaled research and insight capabilities from the ground up, but today my focus is broader: helping organizations make smarter decisions in environments where the stakes are high and the path forward is not always clear.
With a PhD in Human Centered Computing and a deep interest in behavioral science, I’m particularly drawn to how products and systems influence decision making, behavior, and long term outcomes.
I’ve worked with
Selected Impact
Avoiding a costly AI product misstep
Redirected a high investment AI initiative by reframing the problem space and guiding executive decision making before significant resources were committed.
Due to the confidential nature of work in health, my portfolio is password-protected. Please reach out to hievans89@gmail.com to request access.