Nice to meet you, I’m Hayley. I am the AVP of Research/Product Strategy at League, where I help shape product direction, guide high stakes decisions, and bring clarity to complex and ambiguous problem spaces.
I help organizations turn insight into product strategy and business outcomes.
My work sits at the intersection of product strategy, customer insight, and business strategy. I partner closely with product, design, engineering, growth, and commercial teams to shape direction, guide investment decisions, and align organizations around what matters most.
Over the past decade, I’ve built and scaled research and insight capabilities from the ground up. Today, my focus is broader: helping organizations make smarter decisions in high-stakes environments where the path forward is not always clear.
With a PhD in Human-Centered Computing and a deep interest in behavioral science, I’m particularly drawn to how products and systems influence decision-making, behavior, and long-term outcomes.
Trusted by Organizations I’ve Worked With
Selected Impact
Redirecting a High-Hype AI Investment Before Costly Build
When evaluating a proposed AI-powered product direction, my team identified a critical disconnect between the envisioned solution and actual member needs. By reframing the problem space, aligning executive stakeholders, and reshaping the strategic narrative, we helped redirect investment toward more viable and impactful opportunities before significant resources were committed.